Camden Group Realty - Always Working Towards Your Goals

Sellers Resources

Thinking About Selling Your Home?

We are experts in your local market and will guide you through the entire process of selling your home, from listing to closing.  Our marketing plans assure your property maximum exposure and we pride ourselves on personal service.  Our agency has attained Global Reach by joining the industry's most extensive online marketing programs, resulting in exposure on up to 750 different websites and mobile apps.  When you list your Home for sale with Camden Group Realty, it is listed everywhere!  Absolutely, ask to see examples of our marketing for properties that we have recently sold.  Our industry leading marketing technology will far exceed your expectations!  We encourage you to contact our office with your questions and to discuss your individual needs.  Contact Us Here

Thanks to computers and the Internet, today’s sellers have online access to an unlimited number of possible agents and brokers.  In fact, if you searched the terms "Camden Realtor" on Google, there are roughly a dozen websites that will show you upwards of 80 real estate agents who are happy to help you sell your home.  The problem is, you can't find any of them.  We are in the age of the Internet Realtor; agents who work out of their home and have no presence in the community.  You can't walk into their office and talk to them, because they don't have one.  You can't call them and say "I'm on my way to see you" when you have a critical problem, because you don't know where or how to find them.  The Internet Realtor has no presence in the Community, or they work for a large national company whose closest office is two hours away from you.  At Camden Group Realty, your welcome to visit our office anytime; walk-ins are always welcome, and our agents are always available to you after normal business hours.

Recent Home Sales - What are homes selling for in your neighborhood?

Seller Resources - Articles to help you navigate the selling process.

Here are the "Top 10 Mistakes" sellers most often make when choosing a Realtor. We share these with you in hopes you will find the information beneficial:

Selling a home should be like any other business transaction, but all too often, sellers make emotional or impulsive decisions that cost them money and time. Choosing the right Realtor to market a property and negotiate the sale is the most important step in the process.

“My friend (or family member) sells real estate.”
Friendship alone isn’t enough to establish a professional’s credentials. Use tough standards when selecting an agent, just as you would when hiring an attorney, a doctor, or an accountant to handle your taxes. A true friend will understand and appreciate that this is a business decision and will offer their credentials and expect to compete for the listing. Besides, if a problem or challenge develops while selling your home, its not worth the risk of damaging a friendship or family relationship.

“Your presentation sounds good. I’ll list right now.”
Look at more than one presentation and consider the advantages and disadvantages of each. Making an impulsive decision when caught up “in the moment” could be difficult to correct later. Since you normally contract to list your house with the agent for a specific period of time, you may find yourself unable to “switch” to another if you find yourself unhappy with the service you receive.

“You’re the only agent who agrees with my selling price.”
Some agents tell you what you want to hear. In the real estate profession, this is known as “buying a listing” and is used by agents who just need a listing, and may be more interested in themselves and having their name on a sign than they are in you. "Buying listings" works as a short-term “sales tactic” to get your listing, but it is an extremely poor strategy to sell a home at the highest possible price. Your house gets the most attention from other agents when it is a “new” listing. If priced properly, lots of agents will show it to their buyers. If you price it too high, no one will show the house and it will sit on the market for some time. When you finally drop your price to reflect its real value, your house is “old news” and buyers may think you are growing desperate. Therefore, the prices you are offered will come in lower and lower – and you may find yourself accepting a price that is below what you could have received had the house been priced properly to begin with. Besides, pricing your home too high will only make similar houses for sale look that much better. Good, data-driven pricing is the way to go. 

“I’m a good judge of character.”
A snap judgement isn’t good enough. You also need to determine if the agent is competent and the best way to do that is to check up on references. Ask for references on recent sales -- check up on references of recent customers. Find out how an agent’s customers feel about their selling experience. Remember that how long an individual has been in real estate isn’t necessarily all you should look for. Experienced agents can grow jaded and not work as hard – newer agents sometimes make up with enthusiasm and effort what they lack in experience.

“I’m going to list with the agent who has the lowest commission.”
You get what you pay for. Paying a cut-rate commission will often get you a sign in the front yard and placement in the Multiple Listing Service, but little additional effort from your agent.

Realize that agents and real estate companies put up their own funds to market and advertise your home. Marketing and advertising costs money -- the lower the commission, the less incentive for an agent to put up his or her own money to market your home. Incentive plays a very important role in sales. A “full service” agent earning a full commission will often “drop everything” to handle any challenges that come along – an agent earning a small commission does not have that same incentive.

Incentive is also important to the buyer’s agent. Since there are almost always two agents involved in every sale, they split the commission according to the listing agent’s instructions. One agent is your listing agent. The other agent is the buyer’s agent. When your listing agent dropped his/her commission, did he/she also reduce the commission that will be paid to the buyers’ agent? If so, you won’t find as many agents willing to show your house – they’ll be showing houses that offer a customary commission to the buyer’s agent.

“The agent is what counts – not the company.”
Not accurate.  Agents who work for a well-established company with a brick-and-mortar storefront presence in the community will have better support, lots of agents, and that has advantages.  Well-established companies generally have longer office hours and after-hours stand-by agents, so someone is always available to answer a call on your home.  Well-established offices often have larger budgets and can spend more on advertising. A well-established Agency like Camden Group Realty can invest in the industry leading online marketing programs that gives your home Global Exposure and a total corporate online footprint that is so large your home receives a lot more attention.

Large real estate companies often have lots of agents. This is important because when your house is newly on the market, the company will stage an “office preview” where every agent in the office comes through and tours your home. Every agent who views your home and is impressed is another agent on your sales team!

Additionally, larger companies are often better at offering ongoing education to their agents. As a result, your agent may be better qualified and prepared to offer a quality service. Although South Carolina requires real estate agents enroll in “continuing  education” to keep pace with changes in real estate law, many agents only take the “bare minimum” in continuing education courses. Large offices are better at convincing their agents to go beyond the minimum.

There are exceptions to every rule, of course. Some very effective agents go off on their own and open private offices or “boutique” agencies.  While their support and services will be limited, they may be an excellent real estate agent.

“All realtors passed the same test so they must know the same things.”
The real estate profession is constantly changing and, as mentioned above, the best real estate professionals stay abreast of those changes by continuing their education. Some go beyond the required minimum requirements. Many agents acquire “professional designations” that show they took additional specialized courses.

“This agent will hold an open house every week.”
Open houses don't sell homes. Only a small fraction of the homes that have an open house are sold as a direct result of the open house (less than 1%). More often, “open houses” are a way that real estate agents “prospect” for potential clients. If they develop a rapport with those visitors to your open house, they can convince that buyer to work with them in the future, generating more business. Meanwhile, the person who eventually buys your home may be visiting someone else’s open house.  The bottom line is, when a buyer is in the market, she/he is going to look at every home within their price range that statistically meets their needs, and they will buy the home they like the most once they have seen them all.  Whether your home had an open house or not won't make a difference in their decision. 

Good agents know better than to pin all their selling efforts on an open house. They use their time in more effective marketing methods. The most effective marketing is not directly to the public, but to other agents. By getting other agents interested in your home, your listing agent multiplies your sales force beyond just one individual.

“I want an agent who lives in my neighborhood.”
Knowledge of the local market isn’t only acquired by living in the immediate neighborhood. Sure, your agent should have intimate knowledge of recent sales, models, schools, businesses, and so on, but that is easily achieved through extensive research. Convenience shouldn’t be the primary reason for choosing an agent.

“This agent sold more homes last year than anyone else.”
That should only be the beginning. What is more valuable? -- an agent who listed 32 homes and sold 20 – or an agent who listed twelve homes and sold all twelve? So you need to ask some questions. How many of their listings did not sell? How many were reduced over and over through the years before they sold? How long were the houses on the market? If they only sold half of the homes they listed, and it took over a year to sell each one of those, would you consider that successful?  How smoothly was the process handled? How accessible was the agent when there were questions or problems?  Be weary of big numbers.  That is not necessarily a sign of success.

Quantity is important, but only if all of the quality questions have been answered satisfactorily.

The best agent is the one who will do the most effective job of marketing the property, negotiating the most favorable terms and conditions, and communicating with the seller to make the process as smooth as possible.

The Camden Group, LLC
The Camden Group, LLC
(803) 999-5151

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